Carhartt is a function-first workwear brand.
Carhartt knows that fit and range of motion are critical to good workwear. They not only want to protect the wearer's body, but also their 'hard-earned dollar'. Subjective feedback from Carhartt's crew of test consumers indicated a benefit from adding gussets to denim jeans. Hohenstein used 4D scanning to prove it.
Carhartt and Hohenstein partnered to quantify subjective feedback.
Watch Mark Charlton and Deana Hunt (from Carhartt's technical design team) and Dr. Jan Beringer (from Hohenstein) summarize the project. All are excited by the initial results and the endless potential for future collaboration.
